Global Sports Sponsorship Market is valued at USD 55 Billion in 2018 and expected to reach USD 86.60 Billion by 2025 with the CAGE of 6.72% over the forecast period. The emergence of new sports leagues is one of the primary factors that will trigger the growth of the global market in the upcoming years
Scope of Global Sports Sponsorship Market Report–
Sports sponsorship is a powerful and impactful marketing technique. It consists of the suggestion between a company (sponsor) and a sports club or event (sponsee). A popular example is a brand logo printed in team’s jersey. Visibility and media exposure are guaranteed. Also, it gives the user a chance to stand out and differentiate. Sports sponsorship has witnessed a lucrative growth as more money been put into marketing with athletes, sports team, or sporting events. In times of advertising message overloads, sport offers something extremely valuable: real emotions. In connection with the digital possibilities, enormous opportunities arise for global players as well as small start-ups. Nowadays, sponsorship accounts for an enormous portion of the sports business industry. Sports organizations rely on sponsors to provide funds, products, and services, which ultimately drive profitability for all parties involved.
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Given the current barometer, however, it is clear that professionals working in sports sponsorship today and in the future will have to fight consumer backlash by striking just the right balance between sport and commercialism, maintaining the integrity of competition while sustaining financial viability.
Global sports sponsorship market report is segmented on the basis of type, application and regional & country level. Based on type, global sports sponsorship market is classified into signage, digital activation, club and venue activation, and others. Based on application, global sports sponsorship market is classified into competition sponsorship, training sponsorship, and others.
The regions covered in this Global Sports Sponsorship Market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, market of sports sponsorship is sub divided into U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.
Key Players for Global Sports Sponsorship Market Report-
Global sports sponsorship market report covers prominent players like Adidas, Nike, Inc., PepsiCo, Rolex, THE COCA-COLA COMPANY, and among others.
Global Sports Sponsorship Market Dynamics –
The increasing number of sports’ events is the key factor driving the growth of the global sports sponsorship market. Additionally, sponsorship has demonstrated sustained growth over the last 20+ years that consistently exceeds the growth of traditional marketing spends like advertising and sales promotions. In 2018, traditional media spending in North America was projected to grow just 2.4%. Clearly, corporations have recognized the value sponsorship adds to their overall marketing portfolio – creating and sustaining countless jobs in several sectors of the sports arena. The benefits and potential return on investment (ROI) associated with aligning a brand with a sport, sports team, or athlete, usually outweigh the possible problems. In addition, increasing number of new sports leagues is also foster the growth of the global sports sponsorship market within the forecast period. Sporting organizations across the world depends on sponsors to provide funds, products, and services, which further supplement the profitability for all the associations involved. However, the lack of efficient metrics to measure sports sponsorship ROI had been one of the essential challenges faced by the sponsors. Also, the increasing number of new sporting events worldwide is creating an avenue for new sponsorships across different sports.
Geographically, this report split global into several key Regions, revenue (Million USD) The geography (North America, Europe, Asia-Pacific, Latin America and Middle East & Africa) focusing on key countries in each region. It also covers market drivers, restraints, opportunities, challenges, and key issues in Global Sports Sponsorship Market.
Key Benefits for Sports Sponsorship Market Reports
- Global market report covers in-depth historical and forecast analysis.
- Global market research report provides detail information about Market Introduction, Market Summary, Global market Revenue (Revenue USD), Market Drivers, Market Restraints, Market Opportunities, Competitive Analysis, Regional and Country Level.
- Global market report helps to identify opportunities in market place.
- Global market report covers extensive analysis of emerging trends and competitive landscape.
Global Sports Sponsorship Market Segmentation:–
By Type Analysis:
- Digital activation
- Club and venue activation
By Application Analysis:
- Competition Sponsorship
- Training Sponsorship
- North America
o Rest of Europe
o South Korea
o Rest of Asia-Pacific
o Latin America
o Middle East
Global Sports Sponsorship Market Regional Analysis – North America will account for the largest share of the sports sponsorship market during the forecast period. Several factors such as the emergence of new sporting events coupled with the increasing sports sponsorship spending will drive the growth of the market. Asia pacific is the fastest growing region for sports sponsorship market because of several activities. For instance, according to Asian Sponsorship News Index (ASN), the Asian sponsorship received a 13 % boost in 2018, a year which featured the Asia Games in Indonesia and the winter Olympic Games in South Korea setting a record new total value of USD 9.65 billion, 8.4% above the previous high in 2016.
Sports Sponsorship Market Key Players:
- Nike, Inc.
- THE COCA-COLA COMPANY
This comprehensive report will provide:
- Enhance your strategic decision making
- Assist with your research, presentations and business plans
- Show which emerging market opportunities to focus on
- Increase your industry knowledge
- Keep you up-to-date with crucial market developments
- Allow you to develop informed growth strategies
- Build your technical insight
- Illustrate trends to exploit
- Strengthen your analysis of competitors
- Provide risk analysis, helping you avoid the pitfalls other companies could make
- Ultimately, help you to maximize profitability for your company.
Our Market Research Solution Provides You Answer to Below Mentioned Question:
- Which are the driving factors responsible for the growth of market?
- Which are the roadblock factors of this market?
- What are the new opportunities, by which market will grow in coming years?
- What are the trends of this market?
- Which are main factors responsible for new product launch?
- How big is the global & regional market in terms of revenue, sales and production?
- How far will the market grow in forecast period in terms of revenue, sales and production?
- Which region is dominating the global market and what are the market shares of each region in the overall market in 2017?
- How will each segment grow over the forecast period and how much revenue will these segment account for in 2025?
- Which region has more opportunities?
Table of Content
- Chapter – Report Methodology
1.1. Research Process
1.2. Primary Research
1.3. Secondary Research
1.4. Market Size Estimates
1.5. Data Triangulation
1.6. Forecast Model
1.7. USP’s of Report
1.8. Report Description
- Chapter – Global Sports Sponsorship Market Overview: Qualitative Analysis
2.1. Market Introduction
2.2. Executive Summary
2.3. Global Sports Sponsorship Market Classification
2.4. Market Drivers
2.5. Market Restraints
2.6. Market Opportunity
2.7. Sports Sponsorship Market: Trends
2.8. Porter’s Five Forces Analysis
2.9. Market Attractiveness Analysis
- Chapter – Global Sports Sponsorship Market Overview: Quantitative Analysis
- Chapter – Global Sports Sponsorship Market Analysis: Segmentation By Type
- Chapter – Global Sports Sponsorship Market Analysis: Segmentation By Application
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